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You Can Fail Quickly … Or You Can Do What I Did

It’s generally advised if you’re trying to build something do it quickly. This, with the idea in mind that if you fail, and most things fail, get it over quickly so you can move on and avoid the sunk cost fallacy.

Wrytr’s approach was different as by failing (in different ways) quite a few times before getting to the point now, where I can see if I’ll succeed or fail completely. BTW, Hi I’m Rob, and I run a strategy and creative consultancy).

I’ll share my path so anyone seeing this can figure out how to do better than I did.

How Did I Fail?

  • One: Built a website for a product best used on a phone
  • Two: Hired an app developer who quit due to personal issues.
  • Three: Hired a new developer who did some work and then took money and ghosted me.
  • Four: Hired another developer who didn’t know what he was doing.
  • Five: Finally found the right developer partner.

What Were You Building?

I first developed the framework for a concept ultimately called Wrytr a long time ago. It started informally when I emailed writing prompts to friends, to respond to back via email, which developed into more challenges with more friends.

I wanted to automate that fun and make it easier for others to enjoy that fun. Fun. Fun. Fun.

Why Didn’t You Quit Then and There?

For me, that spark came from finding Ryan Hoover and a few posts of his on Medium about building products, which was right around the time he launched Product Hunt, which for anyone building anything is as good as it gets. Everyone, from the biggest of big, to 12 year olds, is debuting new things there.

With Product Hunt around, and me in need of help building my new app, I reached out to Ryan and bought an add on Product Hunt in search of a developer. Luckily for me, PH was new enough that my ad was up longer than I’d pay for it to be posted, and I found some resources.

Through Product Hunt, I found a great designer. As for devs? Not so much. Cycled through a few before finding the right now. Good lessons learned throughout the journey that have helped with my business efforts, as well as was just something – in spite of the struggles – that I found to be fun.

I could offer advice, but I know I read a lot of advice and didn’t take much of it myself. You really do have to learn a lot of this by doing the work (and failing). While doing that (one piece of advice), make sure you’re having fun, learning and growing.